Have you ever noticed how hard we make it to do business these days? Sign this form, mail this in, come into the branch, blah, blah, blah. If we really wanted their business, we’d make opening a new membership, certificate, or loan as easy as humanly possible. We’d find ways to satisfy the regulations we have to, but still provide outstanding service. Don’t make your members jump through hoops to do business with you. And don’t make them jump through this either.
Fairfax County Community Credit Union has launched a new campaign to have GenYer’s create a 30 second TV spot about why their GenY checking fits their lifestyle. They are giving away $1,000 and an iPhone to the winner. All submissions get posted up on their YouTube site and you get to vote on their website. Forum CU has done a good job with some ads featuring members and I think have had pretty good luck with them so I’ll be interested to see Fairfax’s results!
Also of interest, the campaign appears to be ran by CavionPlus, now part of Harland. I wonder if they have a prepackaged "GenY" marketing campaign…
Coast Capital Savings has recently made some appearances on YouTube! And it begs the question, which type of marketing is more effective: a full blown TV ad campaign or "leaking" some ads that they wanted to use but got vetoed?