More user generated CU ads

 Fairfax County Community Credit Union has launched a new campaign to have GenYer’s create a 30 second TV spot about why their GenY checking fits their lifestyle.  They are giving away $1,000 and an iPhone to the winner.  All submissions get posted up on their YouTube site and you get to vote on their website.  Forum CU has done a good job with some ads featuring members and I think have had pretty good luck with them so I’ll be interested to see Fairfax’s results!

Also of interest, the campaign appears to be ran by CavionPlus, now part of Harland.  I wonder if they have a prepackaged "GenY" marketing campaign…