Focus Groups

I’ve heard it said before that blogging is the new focus group, and I believe it now. I just sat through a focus group for a product development project we’re working on and received very valuable feedback. I received so much in fact that I’d love to be able to do a monthly city hall type meeting and encourage members just to come and chat about the credit union.
Increasingly, I’m seeing the divide between what upper management thinks our members want and reality. I think that the city hall type meeting, more focus groups, and blogging will go a great distance to changing some of those misguided perceptions.

First post

Well this is the inaugural post for this blog and my blogging experience. I intend to discuss many of the current issues facing the credit union industry that I feel are vitally important to the future success of our industry.

opensourcecu.com got me started in blogging for the credit union industry and inspired me to delve out onto my own, so I must give credit to to Trey and the folks over at OpenSource for their outstanding work in discussing a variety of important issues.

So until I can convince my credit union to put a blog on our website, feel free to visit mine.