Action Items: Free (or near free) Ideas for Credit Unions

Two weeks ago, I got on my little soapbox and wrote about how credit unions and the blogosphere are stuck on inactivity. In the spirit of helping to resolve that issue, I’ve decided to launch a new section of the site called “Action Items”.  As you may have guessed, it will include things that almost any credit union can do as most ideas will be free, or darn close to free.  If the idea is highly technical, I’ll try and include as many details and instructions as possible.  If the idea needs a CPA, then the same promise will apply. I’ll do my best to provide as many details and instructions as I can.

Most everyone as heard of SMART goals before.  In my experience, no product launch, job, home improvement project, or run will succeed with them.  So here is my SMART for Action Items:

Specific: CU Innovators will provide actionable items for credit unions of all sizes to digest and implement within their organization.

Measurable: Each idea must have metric on which to be measured against, ie reduction of budget, increased website traffic, or added efficiency.

Actionable: Credit unions of all shapes, asset sizes, and hair colors should be able to accomplish each idea.

Realistic: All ideas, concepts, or products must be grounded in reality.  For example, not all credit unions could send someone to a BarCampBank, mainly from a budget standpoint and depending on the location of the BarCampBank.

Time-bound: We’ll strive to produce an idea every two weeks, or roughly 25 ideas for 2010.  Credit unions must also be able implement said idea with less than one day of actual work. Committees, debating, and political maneuvering don’t count.

I know every so often I get hit by a blinding flash of the obvious and say something along the lines of, “I wish every credit union was doing this” or “Wow, it can’t be that simple, can it?” If that ever happens to you and you see an idea in action that you think ever credit should do, let us know.  Email us at, we’ll do some due diligence, and then see how we can get more credit unions to do it!

You can find the new section of action items for credit unions under the Blog link on our main navigation.

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