Over the past few years, we’ve done a lot of different types of internal promotions for our employees. We’ve tried the Get-Away-Today (which was less than stellar), gift cards, movie tickets, days off, a treasure hunt, car wash, jeans day, and Starbucks just to name a few. So what does it take for an internal promo to be successful?
- Fun and different. Find something your staff like and give it a whirl. (Our recent Coach purse promotion went great!)
- Once you find something fun and different, don’t do it again for at least a year! The novelty wears off.
- You must have the ability to provide at least daily updates for all staff. Real-time is ideal, but I’m always shocked to hear how poor most sales reporting is in CU’s (mainly a function, or a lacking function, of CU cores).
- SMART goals (Specific, Measurable, Actionable, Realistic, Time-bound). If the goals are perceived as unattainable for whatever reason, they won’t get hit.
- Find a way to get all employees involved, not just front-line staff.
Our most successful internal promotion we’ve ever had was dubbed Fantasy Checking. In Oregon, the Civil War game (U of O Duck vs the OSU Beavers) is quite the big deal. So in the spirit of the game, we had each of our staff create a Fantasy Checking Team. We setup a little app on our intranet home page where all employees of the CU picked one employee from each branch and answered a tie breaker question. Each individual seller, branch, and fantasy team were ranked on the home page for everyone to see and the data was updated every 15 minutes. We had VP’s, accounting, eft, is, tellers, branch managers, and all sorts of other employees setup teams. Some of the more proactive "coaches" even called our tellers and FSR’s before hand to see who they should pick and called them throughout the promotion to see what was happening! At the end of the promo, we had a prize for each branch who hit their checking goal, prizes for the top fantasy teams, and we threw a tailgate party in the parking lot of our administration center.
We blew our goal out of the water and had our largest checking account month in the history of the company.
Long story short, get all your people involved, keep everyone updated frequently, and make the promo fun and different!