What would you do with your savings?
I think a creative credit union should help their members save and launch a similar campaign to what Volvo has done here. I know other CU’s and banks have done things like the My Ugly Room campaign. It’d be a perfect fit to do a savings campaign and have people vote online for the best usage of the savings. Maybe the CU matched the amount saved of the winner???

Again, follow Volvo’s lead: WAYSF? (What are you saving for?)