22
Dec
2006
West Coast Bank goes custom
West Coast Bank’s new(er) homepage takes some cues for the likes of Yahoo, Google, and Live and let’s the users of the site customize their own homepage. It appears that the WCB site is actual hosted and managed by Digital Insight, their online banking provider. Look at the source code on the page, and nearly the whole page is redirected to DI.
While I love the idea of CU’s, err, financial institutions, letting their members/customers customize their homepage, I’m not sold on the way in which WCB has put it together. While I applaud their attempt of bringing some Web 2.0 stuff out, the page could simply look better. That being said, it’s still a step in the right direction!
Robbie… Do you think members/customers will actually use a credit union or bank web site as their home page? Not sure if this is time/resources well spent. Anxious to see if this becomes a trend.
As a second to my first comment we are leaning more towards RSS and widgets to deliver our message instead of trying to be the home page.
The only way I see it being successful is if the FI can find a reason that the member/customer has to use the page for some functionality that they can’t get elsewhere. Google and MS will kick our butts everywhere will customizable pages, so we have to use our FI to beat them. Like offering balances, history, pending transactions, etc on your homepage. Or maybe just use RSS to deliver that info and let them use live.com or Google.