Archive for Social Media
The Credit Union Social Media Disconnect
Do I really care about the latest marketing campaign that XYZ Credit Union is doing? “Have you seen the video on YouTube by GenY Star? It would make the perfect national marketing campaign,” bleets many of the social media sheep in the credit union industry. Do you know why most credit union CEO’s don’t blog [...]
Read moreMissed Social Media Opportunities
Credit unions have been clammoring to get involved with social media, many times without a cohesive strategy behind the action. The Financial Brand ran an article about why social media doesn’t have any ROI a while back. The basic gist: have a reason to get into social media. Some companies have ample opportunity to get involved in social [...]
Read moreThe real use for Twitter in CU's (and Banks)
Screw banks and CU’s using Twitter. It is over rated and doesn’t give you any ROI. I don’t care if you are having a seminar on credit reports or a shred day. Pilcher’s Twitter directory is fine and dandy and it does a great job demonstrating that nobody is using Twitter except to regurgigate tired [...]
Read moreWhat to do with cublogs.org
I’ve been sitting on the domain for a while now and the offer to help CU’s spin up a blog for free proved to be less than popular. I’ve got the domain now and I’m willing to do whatever with it. I can’t remember where I heard it, but a user-generated site that lists all [...]
Read moreCredit Unions on Facebook
So my CU just started a Facebook group. Woo hoo! Now the question is how do you make your members that are on Facebook aware of this? Buy ad space? Adopt the “if you build it, they will come” mentality? The first idea that actually crossed my mind was to grab the names and emails out [...]
Read moreRunning two blogs is tough
Not only do you have to post twice as much, it is kinda a pain to get the relevant topics to each blog. Then I get an idea for a post I really like and I’m torn which blog to put it on. I want to put it on the Life & Times because I’ve got [...]
Read moreWhat's your criteria for adding to your blogroll?
I received an email last week from a CU vendor that recently launched a new blog and they are trying to get it off the ground. They asked me to include their blog in my links section and I decided to think about it over the weekend. I’ve heard the name of the company before, [...]
Read moreTough decision with cublogs.org
We have had 171 blogs setup on cublogs.org since we started it. Of all of those blogs, only 7 have actually been setup by real people or credit unions. The rest have all been spam and it is becoming a slight daily annoyance. The basic idea behind cublogs.org is to remove the perceived technology barriers of [...]
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