Archive for Marketing
CUES Nexus
CUES has their marketing blog, Nexus Connection, back up and running again here. Go check out Chris and Lisa’s latest posts!
Read moreMore CU vs Bank Apple-like ads
Another great ad differentiating credit unions from banks. Very similar to BankerSpank.
Read moreThe Most Effective — TV ads or viral video?
Coast Capital Savings has recently made some appearances on YouTube! And it begs the question, which type of marketing is more effective: a full blown TV ad campaign or "leaking" some ads that they wanted to use but got vetoed?
Read moreCU's and Earth Day
Seeing as today is Earth Day (really every day should be earth day) I was trying to think of a good way for CU’s to participate. HSBC has their “Virtual Forest” for switching to e-statements and quite a few institutions are going the carbon neutral route. How difficult would it be for a CU to [...]
Read moreWhat would you do with your savings?
I think a creative credit union should help their members save and launch a similar campaign to what Volvo has done here. I know other CU’s and banks have done things like the My Ugly Room campaign. It’d be a perfect fit to do a savings campaign and have people vote online for the best [...]
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