Archive for Marketing
When the hand that feeds you starts feeding themselves
Warning: Slight technical discussion ahead follow by shallow stabs at credit union marketing.
Google announced today their new Google Public DNS service. For those not in the know, recursive DNS, which is what Google is offering, is simplistically a phone book. It translates “Mr. and Mrs. Johnson” to 800-555-5555. Applied to the internet, it translates cuemployee.com [...]
Buy me a car
That’s right, I said buy me a car. At least that’s what Tampa Bay Federal Credit Union does for any employee who is willing to wrap their car with a CU vinyl graphic. Naturally, I was not fast enough with my phone or camera to capture the occasion, so you’ll just have to envision it [...]
Read moreCustomer friendly marketing from Mint
Here is the latest marketing piece from Mint. It arrived in my inbox last night as a friendly reminder to avoid any fees. Oh yeah, notice that they do slip a subtle little marketing message in at the bottom of the email. About a beta product! If only credit unions were this smart. Or could [...]
Read moreWhen user generated content goes bad
Yes, UGC, or user generated content, can come back to bite you in the butt. Subway is currently suing Quiznos for some user submitted videos. To quote the NY Times article,
Subway promptly sued Quiznos and iFilm, the Web site owned by Viacom that ran the contest, saying that many of the homemade videos made false [...]
Which pen would you rather use?
For some reason, the left picture is how I view credit unions and the picture on the right is how I view cool banks like Umpqua, or in this case, Commerce Bank. Maybe flashy things attract me, but I think I know where I’d rather go to bank.
From the Consumerist and copyranter. Pictures from Days [...]
More user generated CU ads
Fairfax County Community Credit Union has launched a new campaign to have GenYer’s create a 30 second TV spot about why their GenY checking fits their lifestyle. They are giving away $1,000 and an iPhone to the winner. All submissions get posted up on their YouTube site and you get to vote on their website. Forum [...]
Read moreCUES Nexus
CUES has their marketing blog, Nexus Connection, back up and running again here. Go check out Chris and Lisa’s latest posts!
Read moreMore CU vs Bank Apple-like ads
Another great ad differentiating credit unions from banks. Very similar to BankerSpank.
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