Archive for Marketing
Free stuff is good
Everyone loves free marketing, right? Then why don’t wee see more credit unions taking advantage of holiday marketing? As is always the case, Google had a “doodle” of their logo of for Saint Patrick’s day last week. Google has made it a point to create doodles of their logos for darn near every holiday possible. [...]
Read moreThe Best Potatoes
Seriously, if I had money, I would just do things like this. Screw committees and politics. Insert credit union everywhere they say potato and we have a darn near great national credit union campaign. I’d send an invite for each league president to bring themselves and one credit union CEO to a shoot and they’d [...]
Read moreWhen the hand that feeds you starts feeding themselves
Warning: Slight technical discussion ahead follow by shallow stabs at credit union marketing. Google announced today their new Google Public DNS service. For those not in the know, recursive DNS, which is what Google is offering, is simplistically a phone book. It translates “Mr. and Mrs. Johnson” to 800-555-5555. Applied to the internet, it translates [...]
Read moreBuy me a car
That’s right, I said buy me a car. At least that’s what Tampa Bay Federal Credit Union does for any employee who is willing to wrap their car with a CU vinyl graphic. Naturally, I was not fast enough with my phone or camera to capture the occasion, so you’ll just have to envision it [...]
Read moreCustomer friendly marketing from Mint
Here is the latest marketing piece from Mint. It arrived in my inbox last night as a friendly reminder to avoid any fees. Oh yeah, notice that they do slip a subtle little marketing message in at the bottom of the email. About a beta product! If only credit unions were this smart. Or could [...]
Read moreWhen user generated content goes bad
Yes, UGC, or user generated content, can come back to bite you in the butt. Subway is currently suing Quiznos for some user submitted videos. To quote the NY Times article, Subway promptly sued Quiznos and iFilm, the Web site owned by Viacom that ran the contest, saying that many of the homemade videos made [...]
Read moreWhich pen would you rather use?
For some reason, the left picture is how I view credit unions and the picture on the right is how I view cool banks like Umpqua, or in this case, Commerce Bank. Maybe flashy things attract me, but I think I know where I’d rather go to bank. From the Consumerist and copyranter. Pictures from [...]
Read moreMore user generated CU ads
Fairfax County Community Credit Union has launched a new campaign to have GenYer’s create a 30 second TV spot about why their GenY checking fits their lifestyle. They are giving away $1,000 and an iPhone to the winner. All submissions get posted up on their YouTube site and you get to vote on their website. Forum [...]
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