Comments on: The changing times http://cuinnovators.com/blog/the-changing-times/ At CU Innovators, we help credit unions, CUSO's, and service providers create meaningful products and services for their members and clients. Mon, 14 Mar 2011 17:53:41 +0000 hourly 1 By: SpaceNeedleBoy http://cuinnovators.com/blog/the-changing-times/comment-page-1/#comment-36 SpaceNeedleBoy Mon, 03 Jul 2006 20:28:48 +0000 http://blog.cuemployee.com/?p=18#comment-36 Thinking rather bravely and "out of the box", here are some product offerings which credit unions MIGHT contemplate offering which might truly attract folks under age 30:<br/><br/>1. An embarrassingly large number of credit union members (like the general public) do NOT have employer-provided health insurance. What would happen if a group of credit unions could offer members to right to purchase into a group health insurance plan at group rates??? This might be a high-deductible health plan coupled with Health Savings Accounts.... I haven't seen any CUs offer a group health insurance plan to their members. This would be the most genuine expression of "members helping members" and attract many younger folks.<br/><br/>2. Discounted access to co-branded High Speed Internet services.<br/><br/>3. Discounted access to mobile phone calling plans.<br/><br/>4. Share Savings dividend rates that make saving money and lending one's savings to fellow members worth the bother. Thinking rather bravely and “out of the box”, here are some product offerings which credit unions MIGHT contemplate offering which might truly attract folks under age 30:

1. An embarrassingly large number of credit union members (like the general public) do NOT have employer-provided health insurance. What would happen if a group of credit unions could offer members to right to purchase into a group health insurance plan at group rates??? This might be a high-deductible health plan coupled with Health Savings Accounts…. I haven’t seen any CUs offer a group health insurance plan to their members. This would be the most genuine expression of “members helping members” and attract many younger folks.

2. Discounted access to co-branded High Speed Internet services.

3. Discounted access to mobile phone calling plans.

4. Share Savings dividend rates that make saving money and lending one’s savings to fellow members worth the bother.

]]> By: Trey Reeme http://cuinnovators.com/blog/the-changing-times/comment-page-1/#comment-35 Trey Reeme Tue, 27 Jun 2006 16:45:35 +0000 http://blog.cuemployee.com/?p=18#comment-35 5% of CU members are in the 18-24 year old bracket!? I knew CUs had a tough time in that market segment but I had no idea it was that puny. If I'd seen that stat before, this is the first time it's really sunk in.<br/><br/>That stat should be heavy artillery for CU marketers wanting to shift funds from printing magnetic calendars and foam koozies to professional branding services, a better online presence, and products that appeal to the younger crowd. I'll be throwing that stat around a lot in my conversations, for sure. 5% of CU members are in the 18-24 year old bracket!? I knew CUs had a tough time in that market segment but I had no idea it was that puny. If I’d seen that stat before, this is the first time it’s really sunk in.

That stat should be heavy artillery for CU marketers wanting to shift funds from printing magnetic calendars and foam koozies to professional branding services, a better online presence, and products that appeal to the younger crowd. I’ll be throwing that stat around a lot in my conversations, for sure.

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