Please don't make your members do this
Have you ever noticed how hard we make it to do business these days? Sign this form, mail this in, come into the branch, blah, blah, blah. If we really wanted their business, we’d make opening a new membership, certificate, or loan as easy as humanly possible. We’d find ways to satisfy the regulations we [...]
Read moreMore user generated CU ads
Fairfax County Community Credit Union has launched a new campaign to have GenYer’s create a 30 second TV spot about why their GenY checking fits their lifestyle. They are giving away $1,000 and an iPhone to the winner. All submissions get posted up on their YouTube site and you get to vote on their website. Forum [...]
Read moreThe Most Effective — TV ads or viral video?
Coast Capital Savings has recently made some appearances on YouTube! And it begs the question, which type of marketing is more effective: a full blown TV ad campaign or "leaking" some ads that they wanted to use but got vetoed?
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