The Credit Union Social Media Disconnect
Do I really care about the latest marketing campaign that XYZ Credit Union is doing? “Have you seen the video on YouTube by GenY Star? It would make the perfect national marketing campaign,” bleets many of the social media sheep in the credit union industry. Do you know why most credit union CEO’s don’t blog [...]
Read moreJoin the Conversation (Book Review)
It took me a while to finally get around to it, but on my vacation this summer I had the opportunity to read Joseph Jaffe’s Join the Conversation. For those of us already embedded into social media at our various organizations, much of the content of the book will be a review for you. But [...]
Read moreCredit Unions and Amazon.com
Shopping around on Amazon the other day and decided to search for credit union. And the results were pretty, um, not interesting. Most look like text books and seem to be fairly dated. What does this say about credit unions? Search for social media and you’ll get a bunch of up-to-date, hip stuff. Does someone [...]
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