The Credit Union Social Media Disconnect

Do I really care about the latest marketing campaign that XYZ Credit Union is doing? “Have you seen the video on YouTube by GenY Star? It would make the perfect national marketing campaign,” bleets many of the social media sheep in the credit union industry. Do you know why most credit union CEO’s don’t blog [...]

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Change of venue

Back in September, Nexcentri, the CUSO I worked for out of Tampa, and I parted ways. Over the last few months, I’ve had the opportunity to take some time off with our new baby, Mason, as well as experiment a bit with the direction that I wanted to take my career. I’m torn between the camaraderie and [...]

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When Google/Microsoft/BofA/Wamu enters your market

Bank of America is still building out branches and their ATM structure like crazy.  Wamu is every where.  We even have super tough competition coming in from CU’s that historically have been in other cities and are 5 times our size.  What is a credit union to do? Google just stepped into the browser marketplace [...]

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