The Credit Union Social Media Disconnect

Do I really care about the latest marketing campaign that XYZ Credit Union is doing? “Have you seen the video on YouTube by GenY Star? It would make the perfect national marketing campaign,” bleets many of the social media sheep in the credit union industry. Do you know why most credit union CEO’s don’t blog [...]

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Starting small with collaboration

In a perfect world CUNA, NAFCU, NACUSO, CUES, WOCCU, and the rest of the credit union alphabet soup would be lovey dovey, get along great, find ways to work together, etc, etc.  Maybe we’d even get a national campaign out of it.  Milk can do it.  Pork can do it.  Even pistachios have joined the [...]

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What to do with cublogs.org

I’ve been sitting on the domain for a while now and the offer to help CU’s spin up a blog for free proved to be less than popular.  I’ve got the domain now and I’m willing to do whatever with it. I can’t remember where I heard it, but a user-generated site that lists all [...]

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Trying to get caught up after the CUES Experience

Like Brent mentioned at OSCU a few days I ago, I’ve been putting off writing another entry in my blog until I can make it perfect and in the mean time it’s been like 3 weeks since I posted.  Way to long. The CUES Experience rocked.  It was the youngest credit union conference I have [...]

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It's no Keynote, but…

I put together my first presentation for CUES earlier this week and posted the preview to it on the fi-linx blog.  My goal was to have zero bullet points.  Deposit Reclassification is a very boring, detailed topic that is not very interested to anyone but a CFO so I tried to make it half-way entertaining.  [...]

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