some interesting conversations

There are some interesting conversations going on over at Marketing ROI. Specifically, the article “Required Reading for Credit Union Execs” talks about CU’s using the “anti-bank” concept a little excessively.

As James Gardner says in his blog BankerVision, “Web companies that are anti-bank can be so with impunity only when their customers can identify readily with their values.”

Read the articles when you get a chance.