Comments on: Please don't make your members do this http://cuinnovators.com/blog/please-dont-make-your-members-do-this/ At CU Innovators, we help credit unions, CUSO's, and service providers create meaningful products and services for their members and clients. Mon, 14 Mar 2011 17:53:41 +0000 hourly 1 By: Marissa http://cuinnovators.com/blog/please-dont-make-your-members-do-this/comment-page-1/#comment-353 Marissa Fri, 19 Jun 2009 12:56:44 +0000 http://blog.cuemployee.com/2007/11/09/please-dont-make-your-members-do-this/#comment-353 This is so true! I've been on management for almost two years about open and fund products. If you want members....make it easy to join. This is so true! I’ve been on management for almost two years about open and fund products. If you want members….make it easy to join.

]]> By: Denise Wymore http://cuinnovators.com/blog/please-dont-make-your-members-do-this/comment-page-1/#comment-352 Denise Wymore Sun, 11 Nov 2007 16:29:17 +0000 http://blog.cuemployee.com/2007/11/09/please-dont-make-your-members-do-this/#comment-352 I couldn't agree more. Most credit unions I work with to improve their "first impressions" blame their current way on compliance. We HAVE to do those things. You do have to comply. You don't have to suck while you do it. It's starting to feel more and more like an interrogation when you open a new account. I'm waiting for them to ask for some DNA..... I couldn’t agree more. Most credit unions I work with to improve their “first impressions” blame their current way on compliance. We HAVE to do those things.

You do have to comply.

You don’t have to suck while you do it.

It’s starting to feel more and more like an interrogation when you open a new account. I’m waiting for them to ask for some DNA…..

]]> By: Eryk http://cuinnovators.com/blog/please-dont-make-your-members-do-this/comment-page-1/#comment-351 Eryk Fri, 09 Nov 2007 21:51:25 +0000 http://blog.cuemployee.com/2007/11/09/please-dont-make-your-members-do-this/#comment-351 This reminds me of something I read a while ago about how businesses used to have doors that opened inward because it made it easier for customers to enter and harder for them to leave. This was before fire codes required doors to open outward so people wouldn't get trampled leaving the building. But the idea was that customers would subconsciously prefer businesses with doors that opened inward because it was easier for them to get inside and do business. It's probably just an urban myth though. This reminds me of something I read a while ago about how businesses used to have doors that opened inward because it made it easier for customers to enter and harder for them to leave. This was before fire codes required doors to open outward so people wouldn’t get trampled leaving the building. But the idea was that customers would subconsciously prefer businesses with doors that opened inward because it was easier for them to get inside and do business. It’s probably just an urban myth though.

]]> By: Mike Templeton http://cuinnovators.com/blog/please-dont-make-your-members-do-this/comment-page-1/#comment-350 Mike Templeton Fri, 09 Nov 2007 20:40:29 +0000 http://blog.cuemployee.com/2007/11/09/please-dont-make-your-members-do-this/#comment-350 I started an account with Community Choice CU (http://comchoicecu.org/) a month or so back and I thought the process went very smoothly. In fact, I didn't have the $25 necessary to open the account (who carries wads of cash around these days?) the day that I was in there and it was still painless. They gave me my paperwork and membership cards anyways and asked me to stop in at any of their branches the next week with the deposit and they would get me started. They could have refused to do any of the paperwork at all since I didn't have the deposit, but I thought they were very considerate to accommodate me and my situation. I do agree with you in the fact that sometimes there just seems to be too many hoops to jump through to get anything done. I imagine we (CUs) have a hard enough time trying to woo people away from banks, so why make it so difficult once you finally grab those customers? I started an account with Community Choice CU (http://comchoicecu.org/) a month or so back and I thought the process went very smoothly. In fact, I didn’t have the $25 necessary to open the account (who carries wads of cash around these days?) the day that I was in there and it was still painless. They gave me my paperwork and membership cards anyways and asked me to stop in at any of their branches the next week with the deposit and they would get me started.

They could have refused to do any of the paperwork at all since I didn’t have the deposit, but I thought they were very considerate to accommodate me and my situation.

I do agree with you in the fact that sometimes there just seems to be too many hoops to jump through to get anything done. I imagine we (CUs) have a hard enough time trying to woo people away from banks, so why make it so difficult once you finally grab those customers?

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