Focus Groups

I’ve heard it said before that blogging is the new focus group, and I believe it now. I just sat through a focus group for a product development project we’re working on and received very valuable feedback. I received so much in fact that I’d love to be able to do a monthly city hall type meeting and encourage members just to come and chat about the credit union.
Increasingly, I’m seeing the divide between what upper management thinks our members want and reality. I think that the city hall type meeting, more focus groups, and blogging will go a great distance to changing some of those misguided perceptions.