20
Oct
2008
Buy me a car
That’s right, I said buy me a car. At least that’s what Tampa Bay Federal Credit Union does for any employee who is willing to wrap their car with a CU vinyl graphic. Naturally, I was not fast enough with my phone or camera to capture the occasion, so you’ll just have to envision it in your head. You wrap your car with their vinyl graphics and Tampa Bay Fed will make your car payment. Even for a new Corvette.
Think about it. How much to you pay for a stationary billboard each month? You get happy employees, a conversation around the vinyl graphic anytime they go somewhere, all for probably at most half of a normal billboard. Now that is some marketing most credit unions don’t do!
Why should this be limited to employees? How about bumping up the rate on a 1-yr CD if a member agrees to wrap their car w/ your CU’s ad?
(You also didn’t specify if the Tampa CU paid made just ONE payment on the car, or makes all the payments)
Ron, you’re on fire! What a great idea, have the members do it for a free car. That would be awesome! And yes, they make all the payments!
Seriously, here’s what I think CUs should do: Offer to pay the member’s car insurance payment in exchange for putting the promotional material on the car w/ one caveat — no tickets, no accidents. In fact, that should be the promo for financing a car w/ the CU.
Occasionally, I have to pimp EverythingCU, and I will do so now by mentioning that there is currently some heated debate going on there about the marketing pros and cons for CUs to wrap their employee’s vehicles.
TBFCU has had “decorated” vehicles for quite a while – at least 4-5 years. In fact, they even have (at least I think they still have it) a double-decker bus that they take to all of the community events. It’s certainly an excellent way to see their name and logo all over town.
Morriss – would love to be able to read and participate in the heated debate but non-CU folks still can’t access it…couldn’t pass up the chance to toss that in there!