Is Discover more thrift oriented than credit unions?

So credit unions are supposed to help their members be thrifty and spend their money wisely.  That is such an important topic that companies like Jwaala have built software solutions to help CU’s achieve that goal and the Partnership Symposium has invited a guest speaker for that topic.  So tell me why I see things like this:

Shouldn’t we be seeing stuff like this from credit unions?  This is a major differentiator for credit unions and it seems that we are letting banks play the thrift and savings card better than we are.  We’ve got to step up and help our members before the banks lure them in with tools like this.  And then charge them 36% interest on their credit cards.