The nemesis of most travelers, the TSA, started a blog called the Evolution of Security. One of the most hated governmental agencies, opened lines of communication with the millions of voices that travel each year. If your credit union is afraid to start a blog because there is a potential for bad feedback, just look at their first post. They’ve got 389 comments! I could only hope for that great a response for any blog that a credit union, or bank, starts! The TSA’s attitude about all of the feedback, which contains many bad experiences, has been great. To quote their most recent post, "Thanks again for the great range of insightful, sad, humorous, outrageous comments. Keep them coming and we’ll do our best to try to keep up."
Yes, UGC, or user generated content, can come back to bite you in the butt. Subway is currently suing Quiznos for some user submitted videos. To quote the NY Times article,
Subway promptly sued Quiznos and iFilm, the Web site owned by Viacom that ran the contest, saying that many of the homemade videos made false claims and depicted its brand in a derogatory way. Subway is also objecting to ads that Quiznos itself created, showing people on the street choosing Quiznos over Subway.
Depending on the way this goes, it could spell bad things for companies using campaigns like this or campaigns that seem a little similar to those launched by others, like Larissa’s credit union video or BankerSpank.
A little bit up the road from me, Columbia Credit Union is taking some flak. Hopefully they are listening…
Shopping around on Amazon the other day and decided to search for credit union. And the results were pretty, um, not interesting. Most look like text books and seem to be fairly dated. What does this say about credit unions? Search for social media and you’ll get a bunch of up-to-date, hip stuff. Does someone need to write a cool credit union book? Are we just in a old industry and is that what we should expect?
Second Life issued a statement today effectively banning in-world banking.
“As of January 22, 2008, it will be prohibited to offer interest or any direct return on an investment (whether in L$ or other currency) from any object, such as an ATM, located in Second Life, without proof of an applicable government registration statement or financial institution charter. We’re implementing this policy after reviewing Resident complaints, banking activities, and the law, and we’re doing it to protect our Residents and the integrity of our economy.”
After the collapse of Ginko Financial last year, many residents of Second Life began raising concerns about legalities of in-world banking. It’s a shame that Second Life couldn’t come up with a way to make this work. They do make provisions for organizations that have valid financial institutions charters or the applicable governmental registration, but as their last paragraph says, “We will not apply this policy to companies who submit a registration statement, charter, or other applicable license from a governing regulatory authority, or who are merely conducting marketing or education, but not accepting payments.”
So what is there left for FI’s to do in Second Life that could actually have a real world impact?
If I can only go to one BarCampBank, which one should it be?
Vote in the comments!
Apparently Queensland Teachers’ CU in Australia recently re-designed their home page. Some of those changes included a welcome page, or splash page. Hopefully QTCU is paying attention to the blogosphere and is aware that one of their members is voicing their concern. I’d love to see QTCU comment on the author’s site about their new home page, but that could be wishfully thinking. As I’m sure William can attest to, sometimes getting involved in the debate online can be risky. Just a great reminder, members carry on conversations about CU all of the place. Make sure you are paying attention!